About This SEO Book

There are a lot of books out there on the subject of real estate search engine optimization / real estate SEO. In fact, I've even written an "Agent's Guide to Search Engine Visibility" that provides an excellent overview of how search engines work, how you can increase your rankings, etc. So I won't repeat what's already been written.

This book will be different.

You see, I believe that too much information can actually be a bad thing — at least when it comes to technical guidance and instructions. This is especially true when the bits and pieces of information you read contradict one another, as is the case with books and articles about SEO.

I refer to this condition as "analysis paralysis." An over-abundance of conflicting information requires so much analysis that it leads to operational paralysis. In other words, it's a scenario where people spend more time and energy figuring out what to do than actually doing anything.

That's where this book comes into the picture.

The Basics of SEO

Search engine optimization (SEO) is not really difficult. It's time-consuming, sure. But it's not rocket science. Or, as my shop teacher used to say back in high school, "It ain't rocket surgery." Once you understand the basics of key phrase research, quality content, networking and things like that, you understand 90% of SEO.

But then something like this happens: You hear about a technique that John is using to improve his website traffic, and you prepare to emulate his success. Then Sally tells you about a content strategy that has helped her increase her search engine ranking, and you prepare to emulate her success. Before long, you've done plenty of preparing but not much doing. In short, you've become yet another victim of analysis paralysis.

I'm here to free you from that trap, and I'll begin by telling you this. There are hundreds of ways to improve your search engine ranking, online visibility and website traffic. The real problem is choosing a strategy and moving forward with it. So to help you get out of the starting blocks, I'm going to share my own personal strategy for SEO success.

Success With Real Estate Search Engine Optimization

The techniques contained in this book represent one of many possible strategies for website growth and search engine optimization. This is just how I've done things in the past. And let me tell you, it has certainly worked for me. I have nearly a dozen websites that top the search engines for hundreds of high-traffic phrases. For example, my main website (ArmingYourFarming.com) is almost always in the top three Google results for dozens of competitive phrases, such as "real estate marketing."

So here's the bottom line. You can spend all your time comparing one SEO strategy to another, which won't produce any results. Or you can choose a proven strategy and run with it, which will certainly produce results. Here's the strategy I've been running with for more than five years.

We also publish various guides to buying a house and related topics. If you are interested, check out our real estate articles center for great real estate content you can use on your own website!