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Avoid Search Engine Penalties

Did you know that practicing search engine optimization the wrong way could hurt your search engine rankings instead of helping them? It's true. In fact, if your real estate SEO program is built around search engine manipulation instead of website optimization, you can get your website completely purged from Google's index (and other search engines as well).

If you don't believe it, just do a search for the phrase real estate website +google penalty and peruse the thousands of cases where it happens.

I am completely baffled that so many real estate agents encounter search engine penalties these days. It's baffling because you practically have to try to get such a penalty. It's no mystery what tactics lead to search engine penalties. In fact, the search engines will tell you exactly what to avoid, as Google does in their webmaster guidelines.

Nevertheless, many real estate agents rely on manipulative techniques to increase their search engine ranking, and they inevitably suffer some kind of penalty for it (or a total ban from a major search engine). Ouch!

In this SEO book, you will learn highly effective techniques of real estate search engine optimization. More importantly, the techniques you learn will focus on website optimization — not search engine manipulation. This means you can steadily climb the search engine ranks without having to worry about search engine penalties.

In other words, you will learn how to conduct an SEO program the right way!