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Reasons to Buy
- 1. Your potential clients are online
- 2. Search engine visibility matters
- 3. Most current book on real estate SEO
- 4. Unique step-by-step format
- 5. Avoid time-wasting SEO techniques
- 6. Process has been proven to work
- 7. Dozens of SEO resources
- 8. Reveals the big picture of SEO
- 9. Combines SEO & Internet marketing
- 10. Avoid search engine penalties
Search Engine Visibility Matters
Without search engine visibility, your website is like a single grain of sand on a long beach. Sure it's there — but does anybody notice?
Without search engine visibility, people will not know your real estate website exists unless you tell them about it (through an ad, a direct mail postcard, a conversation, etc.) You can get some web traffic through these measures, but it requires a lot of effort on your part, and you are limiting your audience to only those people you contact directly.
But if you follow the 17 steps I've outlined in this book, you will increase your search engine visibility dramatically, thus putting your website in front of a much larger audience.
An Example of Real Estate SEO
Let's say that I'm a real estate agent in Austin, Texas, and that I have an educational website I'm really proud of (that's also designed to produce inquiries / leads). Obviously, I want to get a lot of people to that website!
So I do some research and find out that more than 200 people per day search the phrase "Austin real estate" in the big engines like Google and Yahoo. So if my website came up on Page 1 of Google for that phrase, I could stand to gain a lot of website traffic.
But guess what? There are actually millions of web pages that mention "Austin real estate" in some way ... and my (hypothetical) website is buried somewhere around Page 25 of search results. Guess what else? Nobody is going to find me through the search engines!
The Internet has grown by leaps and bounds over the years. This is especially true in the real estate industry, which has exploded online in recent years. Today, the size of the Web is measured in billions of individual documents, with millions of new documents coming online every year. These documents run the gamut from web pages to PDF documents, from audio files to images and beyond.
Without good search engine visibility, you are severely limiting your potential audience. But if you follow the 17 steps outlined in my real estate SEO book, you will increase your audience by driving your website up the search engines.