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Reasons to Buy
- 1. Your potential clients are online
- 2. Search engine visibility matters
- 3. Most current book on real estate SEO
- 4. Unique step-by-step format
- 5. Avoid time-wasting SEO techniques
- 6. Process has been proven to work
- 7. Dozens of SEO resources
- 8. Reveals the big picture of SEO
- 9. Combines SEO & Internet marketing
- 10. Avoid search engine penalties
Combines SEO & Internet Marketing
Search engines (and real estate SEO) only represent one of many possible channels for business. Your marketing program should be well rounded, including many different types of communication between you and your ideal audience. This might include direct mail, PR, articles and news stories, home buying seminars, networking, referrals, and yes ... online marketing and search engine optimization.
When you diversify your marketing this way, you also divide the burden up among multiple channels. If you had only one marketing channel (such as relying too heavily on SEO), then you'd have to put an unrealistic burden on that marketing channel.
It's also important to remember that within the broad umbrella of online marketing there are many things you can do beyond SEO alone. Sure, search engine rankings are important, but you can also put yourself in front of your audience through other online techniques. Some of those techniques you'll learn in this book, such as online press releases and articles for broader exposure.
So to help you think about (and employ) the bigger picture of online marketing, this book also includes more than 30 pages of tips on real estate marketing and lead generation. When considered together — and in conjunction with the SEO lessons you'll learn — these bonus lessons will open your eyes to the endless possibilities of real estate marketing online.