Real Estate SEO Adviser

Expand Your Real Estate Website Content for More Traffic

July 4, 2008 – 8:31 am

Summary: This article shows real estate agents how to increase their website traffic (and overall success) by adding resources to their websites. Real estate agents have to work harder these days in order to attract website visitors. The reasons why are obvious. These days, there are many more real estate sites online than there were just a few years ago. The number of potential clients, however, has not increased at such a rate. So there are more websites competing for the same sized audience. But in addition to working harder at it, you have to work smarter as well. You need to take a focused approach to your web marketing strategy. One ...

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Real Estate Internet Marketing on CNN Money

April 2, 2008 – 3:50 pm

I recently contributed to an article on real estate Internet marketing that you might like to read. It was a piece for Fortune Small Business (part of CNN Money), and it was a question-and-answer series about reaching homeowners via the Web. In truth, I misunderstood the nature of the question when I was interviewed by the FSB journalist who did the piece. I thought the question came from a real estate agent, but it actually came from a real estate advertising company. At any rate, I thought you might like to check it out. Michael Russer also contributed some good advice to the article. Read the full article here

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SEO Website Overhaul - 5 Small Changes for Better Rankings

March 5, 2008 – 8:28 am

Some people think that real estate search engine optimization (SEO) is a highly technical field that only a few people truly grasp. Please allow me to debunk that notion... Real estate SEO is time-consuming, to be sure, and it does require a lot of patience and persistence. But it is by no means hard to understand. For example, most of the work I do for clients on a daily basis revolves around two things -- developing content and acquiring links to the client's website. Nothing technically advanced there. 5 Simple Changes to Your Real Estate Website In this article, however, I won't be focusing on the long-term side of a real estate SEO ...

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Trading Real Estate Links - 3 Superior Alternatives

February 18, 2008 – 2:14 pm

Despite the recent Google "shakeup" that penalized thousands of real estate websites for participating in link exchange programs, a lot of agents still see trading real estate links as a worthwhile pursuit. In truth, there are much better ways to obtain links to your real estate website. Better still, the link-building techniques below do not run the risk of incurring a Google penalty, which is often the case with over-aggressive link exchange programs. [By the way, if you're not sure why anyone would trade real estate links in the first place, see item #6 on the SEO 12-step program.] 3 Alternatives to Trading Real Estate Links Publish articles online. I've been using this technique ...

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Real Estate Marketing Online - With City Pages

January 19, 2008 – 3:19 pm

Coming soon to a city near you, City Pages are a unique approach to real estate marketing online. I've recently begun to revamp a website of mine that, up until now, had just been "hanging out" online with no real purpose. In its new form, the site has plenty of purpose. It will be an online encyclopedia of U.S. cities, from a real estate and lifestyle angle. You can see the groundwork here And, because all of the City Pages can be sponsored by real estate agents, it's also a new way to approach real estate marketing online (for additional exposure, web traffic, etc.). Here's the gist of the program, and how you can ...

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SEO-Friendly Website Templates

December 17, 2007 – 9:24 am

Summary: A guide to using website templates the right way, to ensure maximum search engine visibility of your content. For a long time, I've talked about the perils of using real estate website templates to create an agent website for marketing purposes. Specifically, the target of my warning came from a search engine optimization perspective. Many template websites come with content "built in," which is one of primary problems with these products. Stock content is bad for two reasons. First of all, it couldn't possibly speak to your target audience -- because it is, after all, stock content. Secondly, stock content will kill your chances for top search engine ranking someday. Search engines ...

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Writing Your Way to Search Engine Visibility

November 18, 2007 – 1:49 pm

If you're a real estate agent with decent writing skills, you have a powerful search engine optimization (SEO) tool right at your fingertips ... literally. That tool is the ability to generate quality content on a regular basis, and when applied to your real estate SEO program it can dramatically increase your website's search engine ranking and overall visibility. Real estate search engine optimization / SEO and writing skills are a match made in Internet heaven. Obviously, this is good news for real estate agents who enjoy writing. But where should you begin? How can you get the best return on your writing investment? Here's a list of web-writing tasks you can ...

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Real Estate Marketing Beyond SEO

November 6, 2007 – 3:50 pm

Many of the real estate agents I speak with through email and over the phone seem to focus too heavily on search engine optimization / SEO. Don't get me wrong ... real estate SEO is a great tool with long-lasting benefits. If it wasn't, I would not have written several e-books and hundreds of articles on real estate search engine optimization topics. But SEO should be one of several marketing channels you use to attract new clients and grow your business. Search engine optimization should never be your only marketing strategy. It can take months to develop good search engine ranking for your real estate website, so you'll need some other marketing ...

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SEO and Content Management Systems

November 2, 2007 – 7:45 am

A lot of real estate webmasters use content management systems for easier management / updating of the website. But depending on which type of content management system (CMS) that you use, this can be a trade off. Some CMS programs can make your website harder for search engines to crawl, thus reducing the website's overall search engine visibility. Both of these things are desirable -- easy website management and good search engine visibility. But can you have them both at the same time. The answer is ... sometimes. Content management systems have come a long way, both in terms of capability and SEO friendly aspects. Today, various CMS programs are available that ...

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Realtor SEO - Tips for Success

October 31, 2007 – 10:13 am

REALTOR® SEO is the process of boosting a real estate website's ranking in major search engines like Google and Yahoo. But how does one go about Realtor SEO correctly in order to get the best results. Here are some tips. SEO for Realtors - Explained Search engine optimization for Realtors is nothing new. I myself have been performing SEO on real estate websites for more than five years. But the topic of Realtor SEO has become increasingly popular over the last couple of years, as more and more real estate professionals battle for top rankings in the major search engines. The goal here is simple. Apply the fundamentals of Realtor SEO to your ...

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