Real Estate SEO Adviser

SEO Videos for Real Estate Agents

November 16, 2008 – 7:30 am

For those of you who prefer to watch instructional videos rather than reading the corresponding articles, you'll be glad to know we are offering real estate SEO videos on the main website now. They are meant to provide a good introduction to the fundamentals of search engine optimization (SEO), and to support the book by explaining what you'll learn from it. As of this blog post, there are only a couple of SEO training videos available, but several more will be coming soon. In fact, I'll be filming three more videos this morning and should have them online by tomorrow. In the first SEO video you'll learn about the importance of link ...

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Expand Your Real Estate Website Content for More Traffic

July 4, 2008 – 8:31 am

Summary: This article shows real estate agents how to increase their website traffic (and overall success) by adding resources to their websites. Real estate agents have to work harder these days in order to attract website visitors. The reasons why are obvious. These days, there are many more real estate sites online than there were just a few years ago. The number of potential clients, however, has not increased at such a rate. So there are more websites competing for the same sized audience. But in addition to working harder at it, you have to work smarter as well. You need to take a focused approach to your web marketing strategy. One ...

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Real Estate Internet Marketing on CNN Money

April 2, 2008 – 3:50 pm

I recently contributed to an article on real estate Internet marketing that you might like to read. It was a piece for Fortune Small Business (part of CNN Money), and it was a question-and-answer series about reaching homeowners via the Web. In truth, I misunderstood the nature of the question when I was interviewed by the FSB journalist who did the piece. I thought the question came from a real estate agent, but it actually came from a real estate advertising company. At any rate, I thought you might like to check it out. Michael Russer also contributed some good advice to the article. Read the full article here

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SEO Website Overhaul - 5 Small Changes for Better Rankings

March 5, 2008 – 8:28 am

Some people think that real estate search engine optimization (SEO) is a highly technical field that only a few people truly grasp. Please allow me to debunk that notion... Real estate SEO is time-consuming, to be sure, and it does require a lot of patience and persistence. But it is by no means hard to understand. For example, most of the work I do for clients on a daily basis revolves around two things -- developing content and acquiring links to the client's website. Nothing technically advanced there. 5 Simple Changes to Your Real Estate Website In this article, however, I won't be focusing on the long-term side of a real estate SEO ...

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Trading Real Estate Links - 3 Superior Alternatives

February 18, 2008 – 2:14 pm

Despite the recent Google "shakeup" that penalized thousands of real estate websites for participating in link exchange programs, a lot of agents still see trading real estate links as a worthwhile pursuit. In truth, there are much better ways to obtain links to your real estate website. Better still, the link-building techniques below do not run the risk of incurring a Google penalty, which is often the case with over-aggressive link exchange programs. [By the way, if you're not sure why anyone would trade real estate links in the first place, see item #6 on the SEO 12-step program.] 3 Alternatives to Trading Real Estate Links Publish articles online. I've been using this technique ...

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Real Estate Marketing Online - With City Pages

January 19, 2008 – 3:19 pm

Coming soon to a city near you, City Pages are a unique approach to real estate marketing online. I've recently begun to revamp a website of mine that, up until now, had just been "hanging out" online with no real purpose. In its new form, the site has plenty of purpose. It will be an online encyclopedia of U.S. cities, from a real estate and lifestyle angle. You can see the groundwork here And, because all of the City Pages can be sponsored by real estate agents, it's also a new way to approach real estate marketing online (for additional exposure, web traffic, etc.). Here's the gist of the program, and how you can ...

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SEO-Friendly Website Templates

December 17, 2007 – 9:24 am

Summary: A guide to using website templates the right way, to ensure maximum search engine visibility of your content. For a long time, I've talked about the perils of using real estate website templates to create an agent website for marketing purposes. Specifically, the target of my warning came from a search engine optimization perspective. Many template websites come with content "built in," which is one of primary problems with these products. Stock content is bad for two reasons. First of all, it couldn't possibly speak to your target audience -- because it is, after all, stock content. Secondly, stock content will kill your chances for top search engine ranking someday. Search engines ...

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