Archive for August, 2007
Thursday, August 30th, 2007
A long-time real estate publisher creates a free, 34-page guide for real estate agents that outlines the benefits and best practices of using a real estate blog.
The number of real estate blogs has increased exponentially in the last five years. This means that the individual agent who uses a real ...
Posted in Blogging Advice | No Comments »
Wednesday, August 22nd, 2007
Summary: By understanding how search engines rank real estate websites, and what factors they deem important, you'll be better able to improve your own rankings through real estate search engine optimization (SEO).
Search engine ranking is a combination of public knowledge and proprietary secrets. For example, most SEO specialists know that ...
Posted in SEO Tips | No Comments »
Wednesday, August 15th, 2007
Let me be the first to tell you that real estate search engine optimization (SEO) is a long-term strategy. It's a marathon, not a sprint.
But even a 26-mile marathon begins with a single step and consists of many individual strides. This is also true of a real estate SEO ...
Posted in SEO Tips | No Comments »
Friday, August 10th, 2007
Passive leads are nothing short of a blessing for real estate agents. In this context, "passive leads" refers to web-based inquiries you receive from prospective clients without proactively seeking them.
For example, if a home buyer in your area finds your website while researching the local real estate scene and then ...
Posted in SEO Tips | No Comments »
Sunday, August 5th, 2007
A lot of real estate agents over-rely on reciprocal linking networks as a way to boost their search engine ranking. And they are later surprised when they incur a Google penalty that drops their search engine ranking down several pages. So I would like to dig deeper into the world ...
Posted in Bad SEO Practices | No Comments »
Sunday, August 5th, 2007
It is ridiculous, and even a bit sad, that you can conduct a Google search for the phrase real estate website +google penalty ... only to find more than a million web pages discussing the topic.
It's ridiculous, because optimizing a real estate website without being penalized by search engines is ...
Posted in Bad SEO Practices | No Comments »
Sunday, August 5th, 2007
Pop Quiz -- If money were no object, would you rather have a custom home or a luxury estate?
If you worked on the marketing team of a high-end home builder, you might opt for the phrase "luxury estate." But if you were an average consumer, you would be more familiar ...
Posted in Website Content | No Comments »
Sunday, August 5th, 2007
I am always amazed that some website owners spend hours, weeks and months trying to optimize a website for phrases nobody is searching. I see it a lot in all kinds of industries (including real estate). But here's a prime example from a non-real estate company.
Example of an SEO Hunch: ...
Posted in Bad SEO Practices | No Comments »
Sunday, August 5th, 2007
Stop me when this sounds familiar:
"We specialize in real estate search engine submission. We will submit your real estate website to hundreds of search engines for only $199."
About once a week, I get one of these spam emails claiming to offer real estate search engine submission services. Thankfully, I know ...
Posted in Bad SEO Practices | No Comments »
Sunday, August 5th, 2007
A Zen master once spoke of the "sound of one hand clapping." Here's how I would translate that famous quotation to real estate search engine optimization.
A real estate SEO program that lacks other important factors like lead generation and onsite conversion is like one hand clapping ... yes there's movement ...
Posted in SEO Tips | No Comments »
