Archive for August, 2007

Avoiding the SEO “Hunch”

Sunday, August 5th, 2007

I am always amazed that some website owners spend hours, weeks and months trying to optimize a website for phrases nobody is searching. I see it a lot in all kinds of industries (including real estate). But here's a prime example from a non-real estate company. Example of an SEO Hunch: ...

Real Estate Search Engine Submission: Don’t Bother!

Sunday, August 5th, 2007

Stop me when this sounds familiar: "We specialize in real estate search engine submission. We will submit your real estate website to hundreds of search engines for only $199." About once a week, I get one of these spam emails claiming to offer real estate search engine submission services. Thankfully, I know ...

SEO and the Sound of One Hand Clapping

Sunday, August 5th, 2007

A Zen master once spoke of the "sound of one hand clapping." Here's how I would translate that famous quotation to real estate search engine optimization. A real estate SEO program that lacks other important factors like lead generation and onsite conversion is like one hand clapping ... yes there's movement ...

The Search Engine as Marketing Channel

Sunday, August 5th, 2007

I once got a phone call from a real estate who was new industry. He was calling to inquire about my real estate SEO /search engine optimization services. He had a certain urgency to his tone of voice, so I knew what was coming next. He said he was ready to ...

Search Engine Visibility - The 12 Step Program

Saturday, August 4th, 2007

All recent agents who own websites want to be at the top of the search engines. But it's obviously a numbers game, and only a small percentage of agents in a given town will find themselves in the top ten of Google, Yahoo, etc. Many agents will hope for success all ...

How Usage Data Affect Your Search Engine Rankings

Friday, August 3rd, 2007

A lot has changed with real estate SEO over the years (and with search engine optimization in general). But here's one thing remains constant. A useful real estate website will outperform a useless website over the long haul, from a search engine ranking as well as a profit perspective.When readers ...

Website Visibility - 3 Part Harmony

Thursday, August 2nd, 2007

If you're one of many real estate agents who think that search engine visibility is highly complicated and hard to figure out ... I'm about to shock you. Search engine optimization (and by extension, website visibility) revolves around three primary components. Those components are content, website structure and link popularity. That's ...