Archive for the ‘Bad SEO Practices’ Category

5 Most Common Lies Told by Real Estate SEO Companies

Friday, October 26th, 2007

I've worked in and around real estate search engine optimization / real estate SEO for several years now. But what never ceases to amaze me are the half-truths and outright lies that so many SEO companies use to rope in clients and take their money. Unfortunately, there is no barrier to ...

Going Overboard With Reciprocal Links

Sunday, August 5th, 2007

A lot of real estate agents over-rely on reciprocal linking networks as a way to boost their search engine ranking. And they are later surprised when they incur a Google penalty that drops their search engine ranking down several pages. So I would like to dig deeper into the world ...

Avoiding Google Penalties - Not Rocket Science

Sunday, August 5th, 2007

It is ridiculous, and even a bit sad, that you can conduct a Google search for the phrase real estate website +google penalty ... only to find more than a million web pages discussing the topic. It's ridiculous, because optimizing a real estate website without being penalized by search engines is ...

Avoiding the SEO “Hunch”

Sunday, August 5th, 2007

I am always amazed that some website owners spend hours, weeks and months trying to optimize a website for phrases nobody is searching. I see it a lot in all kinds of industries (including real estate). But here's a prime example from a non-real estate company. Example of an SEO Hunch: ...

Real Estate Search Engine Submission: Don’t Bother!

Sunday, August 5th, 2007

Stop me when this sounds familiar: "We specialize in real estate search engine submission. We will submit your real estate website to hundreds of search engines for only $199." About once a week, I get one of these spam emails claiming to offer real estate search engine submission services. Thankfully, I know ...