Archive for the ‘SEO Tips’ Category

SEO and the Beauty of Passive Leads

Friday, August 10th, 2007

Passive leads are nothing short of a blessing for real estate agents. In this context, "passive leads" refers to web-based inquiries you receive from prospective clients without proactively seeking them. For example, if a home buyer in your area finds your website while researching the local real estate scene and then ...

SEO and the Sound of One Hand Clapping

Sunday, August 5th, 2007

A Zen master once spoke of the "sound of one hand clapping." Here's how I would translate that famous quotation to real estate search engine optimization. A real estate SEO program that lacks other important factors like lead generation and onsite conversion is like one hand clapping ... yes there's movement ...

Search Engine Visibility - The 12 Step Program

Saturday, August 4th, 2007

All recent agents who own websites want to be at the top of the search engines. But it's obviously a numbers game, and only a small percentage of agents in a given town will find themselves in the top ten of Google, Yahoo, etc. Many agents will hope for success all ...

How Usage Data Affect Your Search Engine Rankings

Friday, August 3rd, 2007

A lot has changed with real estate SEO over the years (and with search engine optimization in general). But here's one thing remains constant. A useful real estate website will outperform a useless website over the long haul, from a search engine ranking as well as a profit perspective.When readers ...

Website Visibility - 3 Part Harmony

Thursday, August 2nd, 2007

If you're one of many real estate agents who think that search engine visibility is highly complicated and hard to figure out ... I'm about to shock you. Search engine optimization (and by extension, website visibility) revolves around three primary components. Those components are content, website structure and link popularity. That's ...