Real Estate SEO Adviser

Writing Your Way to Search Engine Visibility

November 18, 2007 – 1:49 pm

If you're a real estate agent with decent writing skills, you have a powerful search engine optimization (SEO) tool right at your fingertips ... literally. That tool is the ability to generate quality content on a regular basis, and when applied to your real estate SEO program it can dramatically increase your website's search engine ranking and overall visibility. Real estate search engine optimization / SEO and writing skills are a match made in Internet heaven. Obviously, this is good news for real estate agents who enjoy writing. But where should you begin? How can you get the best return on your writing investment? Here's a list of web-writing tasks you can ...

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Real Estate Marketing Beyond SEO

November 6, 2007 – 3:50 pm

Many of the real estate agents I speak with through email and over the phone seem to focus too heavily on search engine optimization / SEO. Don't get me wrong ... real estate SEO is a great tool with long-lasting benefits. If it wasn't, I would not have written several e-books and hundreds of articles on real estate search engine optimization topics. But SEO should be one of several marketing channels you use to attract new clients and grow your business. Search engine optimization should never be your only marketing strategy. It can take months to develop good search engine ranking for your real estate website, so you'll need some other marketing ...

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SEO and Content Management Systems

November 2, 2007 – 7:45 am

A lot of real estate webmasters use content management systems for easier management / updating of the website. But depending on which type of content management system (CMS) that you use, this can be a trade off. Some CMS programs can make your website harder for search engines to crawl, thus reducing the website's overall search engine visibility. Both of these things are desirable -- easy website management and good search engine visibility. But can you have them both at the same time. The answer is ... sometimes. Content management systems have come a long way, both in terms of capability and SEO friendly aspects. Today, various CMS programs are available that ...

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Realtor SEO - Tips for Success

October 31, 2007 – 10:13 am

REALTOR® SEO is the process of boosting a real estate website's ranking in major search engines like Google and Yahoo. But how does one go about Realtor SEO correctly in order to get the best results. Here are some tips. SEO for Realtors - Explained Search engine optimization for Realtors is nothing new. I myself have been performing SEO on real estate websites for more than five years. But the topic of Realtor SEO has become increasingly popular over the last couple of years, as more and more real estate professionals battle for top rankings in the major search engines. The goal here is simple. Apply the fundamentals of Realtor SEO to your ...

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5 Most Common Lies Told by Real Estate SEO Companies

October 26, 2007 – 8:45 am

I've worked in and around real estate search engine optimization / real estate SEO for several years now. But what never ceases to amaze me are the half-truths and outright lies that so many SEO companies use to rope in clients and take their money. Unfortunately, there is no barrier to entry within the SEO field, or the Internet marketing field as a whole. Anyone can "hang out their sign" and proclaim to be an expert. Thus, it's up to the reputable SEO folks out there (and I throw my own hat into this lot) to raise the bar, set the standards, and call out the shady firms who would bring ...

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Real Estate SEO - How Directories Increase Ranking

October 25, 2007 – 5:46 am

Advanced Summary: This real estate SEO articles shows real estate agents how to improve their websites' search engine ranking by using web directories for additional inbound links. Web directories are not search engines, though many real estate agents confuse the two. But web directories can help your search engine ranking, so it's important to understand what they are and how the work -- and how they tie into your real estate search engine optimization program as a whole. What is a Web Directory A web directory is basically a big catalog of websites that's edited and managed by people. With a search engine, automated web crawlers find websites and add them to the ...

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Dual-Purpose Content for Search Engine Success

October 13, 2007 – 3:38 pm

Summary: This article explains the importance of quality website content for real estate search engine optimization and general marketing success. Content, content, content. You can never have enough! Quality content keeps people on your real estate website longer and earns their trust, which can lead to a phone call or email from them. In addition, content quantity helps you appear in search engine results for a broad variety of search phrases. That's why I focus so much on content lessons on this real estate SEO blog (and in the book that this blog supports). Quick Story I have a website that offers search engine optimization (SEO) services and advice to companies in ...

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