Real Estate SEO Adviser

Search Engine Visibility - The 12 Step Program

August 4, 2007 – 10:02 am

All recent agents who own websites want to be at the top of the search engines. But it's obviously a numbers game, and only a small percentage of agents in a given town will find themselves in the top ten of Google, Yahoo, etc. Many agents will hope for success all day long, but won't get very far. Other agents will be proactive and take charge of their online visibility. This latter group will learn everything there is to know about real estate search engine optimization (SEO). For these go-getters, I offer the following "12-step program" for real estate SEO success: 12 Steps to Real Estate Search Engine Optimization 1. Key Phrases Key phrases ...

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How Usage Data Affect Your Search Engine Rankings

August 3, 2007 – 6:56 am

A lot has changed with real estate SEO over the years (and with search engine optimization in general). But here's one thing remains constant. A useful real estate website will outperform a useless website over the long haul, from a search engine ranking as well as a profit perspective.When readers come across your real estate website, what do they do? How do the react? Do the majority of them hit the back button? Or do they hang out for a while and read an average of, say, five pages per visit? If you can't answer these questions, you cannot properly optimize your real estate website for rankings and sales. Why? Because ...

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Website Visibility - 3 Part Harmony

August 2, 2007 – 5:20 pm

If you're one of many real estate agents who think that search engine visibility is highly complicated and hard to figure out ... I'm about to shock you. Search engine optimization (and by extension, website visibility) revolves around three primary components. Those components are content, website structure and link popularity. That's it. Three simple concepts. I told you it was shocking. Of course, how you integrate those three components to achieve maximum visibility for your real estate website is another thing entirely. But at least the concepts themselves are simple! 1. Content - The words and phrases you have on your website are the building blocks of search engine optimization. You cannot show ...

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Welcome to the Real Estate Search Adviser

August 2, 2007 – 5:01 pm

Hello and welcome to the Real Estate Search Adviser. I have created this blog to serve as an extension of my book on real estate search engine optimization, Top Ten Agent. Each week, I'll post new information, tips, Q&A and other helpful tidbits related to search engine optimization as it pertains to real estate agent websites. If you have any questions about this subject, please feel free to contact me. Just send an email to Brandon[at]TopTenAgent.com. I hope you find this blog useful in your quest for better search engine ranking, traffic levels, and online success! Brandon Cornett Author, "Top Ten Agent" Founder, ArmingYourFarming.com

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