Quality Content for SEO Success
October 13, 2007 – 3:25 pmGet ready. Get set. Scramble!
It seems every time I turn around, someone is clamoring about the latest and greatest real estate SEO strategy. Some of these strategies have their merits. Others are a waste of time. And some actually do more harm than good.
Some website owners constantly scramble to follow what they believe is the latest “Holy Grail” of search engine visibility. I say let them spin their wheels. Because in truth, the more things change, the more they stay the same. For example, there’s one thing search engines have always favored and will always favor — websites with plenty of original, quality content.
Search Engines Love Topical Content
When you have a lot of content on your real estate website, you give search engine spiders plenty of material with which to evaluate your site. And if that material centers around a particular topic, such as your real estate specialty or geographical niche, the search engines will have no trouble connecting your site with corresponding search phrases.
People Love Quality Content
Know who else likes quality content? The reader. You know … that person you want to contact you about your real estate services. Kind of important, wouldn’t you say?
Content Matters
Content tells search engines what your real estate website is about. Content helps people find your site. Content keeps readers on your site. Content turns readers into customers, believers and promoters of your company. Content matters!
