Real Estate SEO Adviser

Real Estate Marketing Online - With City Pages

Coming soon to a city near you, City Pages are a unique approach to real estate marketing online.

I’ve recently begun to revamp a website of mine that, up until now, had just been “hanging out” online with no real purpose. In its new form, the site has plenty of purpose. It will be an online encyclopedia of U.S. cities, from a real estate and lifestyle angle.

You can see the groundwork here

And, because all of the City Pages can be sponsored by real estate agents, it’s also a new way to approach real estate marketing online (for additional exposure, web traffic, etc.).

Here’s the gist of the program, and how you can use it for real estate marketing online. Each City Page will be designed for good rankings in the major search engines such as Google. But even more importantly, the pages will be very informative and useful for people researching the city from a real estate angle.

By following a “one agent per city” type of rule, the website will offer premium placement for the real estate agent who chooses to sponsor a particular City Page. Thus, it’s a nice addition to any online real estate marketing program.

Also, because we are spending more than 40% of site revenue on additional site promotion, it’s a marketing investment with increasing returns year after year. (The City Pages will enjoy increased visibility and traffic levels over time.)

This will all make a lot more sense if you see it for yourself:

• Here’s an example of a sponsored City Page for Georgetown, Texas.
• Here’s an example of an available (not sponsored) City Page for Nashville, Tennessee.

Here’s some additional information on the benefits of the program.

Note: We are adding new cities / pages at a rate of two per day. If you are interested in sponsoring a City Page, please let me know and I will put your city at the top of the production list. This will give you “first dibs” to lock down your City Page for a year … or longer!