Realtor SEO - Tips for Success
October 31, 2007 – 10:13 amREALTOR® SEO is the process of boosting a real estate website’s ranking in major search engines like Google and Yahoo. But how does one go about Realtor SEO correctly in order to get the best results. Here are some tips.
SEO for Realtors - Explained
Search engine optimization for Realtors is nothing new. I myself have been performing SEO on real estate websites for more than five years. But the topic of Realtor SEO has become increasingly popular over the last couple of years, as more and more real estate professionals battle for top rankings in the major search engines.
The goal here is simple. Apply the fundamentals of Realtor SEO to your website so that it climbs higher in the search engines. The higher your website ranks in search engines, the more visibility and traffic it will acquire. The more web traffic you have, the greater your chances of obtaining new clients via the Internet.
With that said, here are some tips for success with Realtor SEO. If you’d like to learn more on the subject — and I mean a lot more — you should download your copy of my SEO book for real estate professionals:
Tips for Realtor SEO
1. Conduct a solid round of keyword / key phrase research to find out exactly which phrases your audiences is searching for online.
2. Build your website’s content around the most valuable search phrases from the research above.
3. Start submitting your real estate website to web directories on a regular basis. One or two directories per month.
4. Begin publishing articles online for additional web traffic and SEO benefits. Link the articles back to your website or blog.
5. Speaking of real estate blogs … if you’re not already blogging, you should give it a go. A real estate blog can help you publish content on a regular basis, as well as network with other bloggers.
6. Build website resources that are better than those on competing websites. Create article libraries, tutorials, FAQs, etc. to increase (A) the content richness of your site and (B) the link popularity of your website.
This is obviously just a brief introduction into the world of Realtor SEO and search engine optimization in general. To learn more on the subject — and to get a step-by-step path to success — download your copy of the real estate SEO book.
